Ministry of Culture, Government of India
Sangeet Natak Akademi, the National Academy of Music, Dance and Drama, is the nodal agency of the Ministry of Culture, Govt. of India to coordinate the matters related to Intangible Cultural Heritage and various UNESCO Conventions addressing Cultural Diversity and promotion and dissemination of multifarious cultural traditions and expressions of the country.
Implemented on the directives of the Ministry of Culture, Akademi is pleased to inform the launch of a Web Campaign:
It is an initiative to document and promote the ICH and diverse cultural traditions of the country by direct public-participation. This is a unique talent search where the participant will showcase their talent in the fields of music, dance, drama, puppetry, folk and tribal arts, culinary skills, painting, sculpture etc. The literal meaning of the term SĀNJHI is “to share” and “to partner”, and the cultural traditions of our country has developed and prospered on the notions of harmony.
The first phase of this campaign, was earlier initiated in the month of November 2018 by the title MUJH MEIN KALĀKĀR during the festival season of Diwali. There was mass participation and with great enthusiasm, people uploaded various audios and videos for music, dance, poetry recitation etc. and images for visual art forms like painting, craftwork, terracotta work, rangoli, written poetry, etc.
The second phase of this campaign, SĀNJHI –MUJH MEIN KALĀKĀR, has its main focus area, the folk, traditional, customary, socially events and ritualistic art forms, woven as a cultural fabric around the harvest festival season of January. It is celebrated all across the country, known as various nomenclatures like Makar Sankranti, Pongal, Lohri, Bhogali Bihu, Torgya, Uttarayan, Attukkal Pongal etc.
It intends to bring forth such forms that are aligned with the domains of intangible cultural heritage as per the Convention of Safeguarding the ICH under UNESCO:
Be it the folk and ritualistic songs sung and dance performed during the harvest seasons, the traditional and indigenous craftsmanship, be it the making of themanjha (thread to fly the kite) out of crushed glass pieces, the intricate floor designs Kolam, Rangoli or Aipan; the traditional culinary art that enriches any festive event be it chakkara pongal, Til ke laddoo, Revri and Gajak and a gamut of community festive activities are art practices to be savored by all.
The process of participation is very simple. Following are the details: